The Biggest Threat to Your Marketing Efforts [Video]

Video Transcript – How to Never Run Out of Ideas for New Original Content

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hi this Alwi head of content at content

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market king.com and recently I was at

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the airport in the Netherlands and I met

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this lovely lady from Canada who was

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travelling to Amsterdam with her brother

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and we got talking and she told me that

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she works for Bracelet of Hope back in

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Canada an NGO that helps women in

00:37

Lesotho who have hiv/aids to cope with

00:40

life and taboo; they’re doing a really

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good job and if you want to know more

00:45

about them please check out the link I

00:48

put in the description below; now as we

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got talking she asked me what I do so I

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told her I’m a content marketing expert

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and then she said well I am

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coincidentally a community outreach

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manager and I’m in charge of creating

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content and distributing it and I find

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It, together with my team, really

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difficult to come up with new content

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ideas day after day after day; so now I

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hear this and I’m thinking you know in

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the past 10 years of talking to small

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businesses I’ve heard this so many times

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and unfortunately this is the single

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biggest threat to your content marketing

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with extension to your marketing efforts

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as a whole because once you run out of

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things to tell or talk about with your

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audience you’re finished you’re

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irrelevant you’re dead in the water so I

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gave her some advice and I would like to

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share that advice with you today; now the

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main advice is simply, involve your

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Audience; as soon as I said this to her I

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could see her eyes brighten up and she

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wanted to know more so I’m sure you do

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Too; so number one on how you involve the

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audience

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number one starts where everything else

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Does, with research; when you research

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when you do your research don’t just

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rely on data; data is fantastic but you

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know, go and talk to your audience

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members face to face as many as you can

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face to face and believe me you will be

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Surprised, you will be surprised at how

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much information and the quality of

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information that you get that data missed

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out on; now this already gives you a

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platform to start coming up with content

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ideas so don’t be shy

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go face-to-face they will appreciate it

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and you get treasures believe me you

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will get treasures and number two is

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hang out where they hang out

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and this could be forums for example

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where your audience goes to express

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their frustrations and problems and what

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solutions they are looking for; now you

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come here to listen you come here to

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listen in so that you know how they

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express themselves, the language usage

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the style, the words that they use so you

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can take all of that and when you create

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content you use similar language now if

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you do step one and two you will create

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content that resonates with your

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Audience; now what happens when is that when

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your content resonates with them it

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brings me to point number three you get

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feedback right? and what happens when you

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get feedback what do you do with that

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Feedback? this is what I call the king’s

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conversation because this is truly what

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makes content king and the King’s

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conversation goes like this so I know

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she’s from Canada this lady right? so I

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create a piece of content talking about

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the best places to visit when in Canada

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let’s say “Twelve places to visit when

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in Canada” right? now because the content

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resonates with the audience

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you’re almost guaranteed; not almost, you

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have guaranteed feedback you will get

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comments and questions and so forth

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now let’s say you get an overwhelming

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number of comments about tip number

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seven which is about restaurants so you

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realize there is something in it so you

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research a bit more about the

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Restaurants; you create another piece of

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content about restaurants maybe “A

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hundred restaurants to visit if you’re

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living in Canada” for example right? and

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from that maybe you get a lot of

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comments about a cuisine that that you

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mentioned in the blog or the video, a

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cuisine that you mentioned that is

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served at a certain restaurant so maybe

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you create another video or another blog

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post on how to cook the three best

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cuisines Canada has to offer in the

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comfort of your own home right? so that’s

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how it becomes a back and forth

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conversation and it is really powerful

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if you look at a lot of brands a lot of

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small businesses especially they put up

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monologues that nobody is engaging with

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the king’s conversation is something you

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should really really do; number four is a

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well-known one its user-generated

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content basically you ask your audiences

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– you know you entice them to write

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reviews and recommendations but also

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writing content on social media for

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example this is coming from your

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audience the people who use your service

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the people who use your product so it’s

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genuine and it’s free content for you so

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one two three and four have to do with

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involving your audience; number five is a

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side note, repurpose your content, if you

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have blog posts if you have white paper,

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Ebooks, you know chop them up create

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videos create infographics you know post

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them and social

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media and you’re done believe me if you

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do the things that I have told you to do

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or if you, you know if you incorporate it

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Integrate it into you into your content

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strategy there is absolutely no way and

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I’m looking straight into your eyes and

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telling you this, there is no way you are

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going to run out of things to talk about

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with your audience there is no way you

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will run out of ideas for new original

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Content; just remember always use a

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content calendar so you don’t get lost

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in what you are doing and I have put a

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link below where you can download a

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content calendar for free you can edit

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it the way you want and the last thing

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and also very very important please

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Measure; measure so that you know what’s

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working and not working to save your money

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to save you time; so basically that’s it

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I would like to thank you for your time

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please if you have comments I appreciate

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it comment below and this has been Alwi

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Suleiman from Content Market King back

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thank you

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