The Biggest Threat to Your Marketing Efforts [Video]

The Biggest Threat to Your Marketing Efforts [Video]

Video Transcript – How to Never Run Out of Ideas for New Original Content

00:07

hi this Alwi head of content at content

00:11

market king.com and recently I was at

00:16

the airport in the Netherlands and I met

00:19

this lovely lady from Canada who was

00:22

travelling to Amsterdam with her brother

00:24

and we got talking and she told me that

00:28

she works for Bracelet of Hope back in

00:32

Canada an NGO that helps women in

00:37

Lesotho who have hiv/aids to cope with

00:40

life and taboo; they’re doing a really

00:42

good job and if you want to know more

00:45

about them please check out the link I

00:48

put in the description below; now as we

00:51

got talking she asked me what I do so I

00:54

told her I’m a content marketing expert

00:56

and then she said well I am

01:01

coincidentally a community outreach

01:04

manager and I’m in charge of creating

01:07

content and distributing it and I find

01:12

It, together with my team, really

01:14

difficult to come up with new content

01:17

ideas day after day after day; so now I

01:25

hear this and I’m thinking you know in

01:27

the past 10 years of talking to small

01:30

businesses I’ve heard this so many times

01:33

and unfortunately this is the single

01:37

biggest threat to your content marketing

01:41

with extension to your marketing efforts

01:45

as a whole because once you run out of

01:47

things to tell or talk about with your

01:51

audience you’re finished you’re

01:53

irrelevant you’re dead in the water so I

01:56

gave her some advice and I would like to

01:59

share that advice with you today; now the

02:03

main advice is simply, involve your

02:07

Audience; as soon as I said this to her I

02:09

could see her eyes brighten up and she

02:13

wanted to know more so I’m sure you do

02:15

Too; so number one on how you involve the

02:20

audience

02:20

number one starts where everything else

02:24

Does, with research; when you research

02:26

when you do your research don’t just

02:28

rely on data; data is fantastic but you

02:32

know, go and talk to your audience

02:35

members face to face as many as you can

02:38

face to face and believe me you will be

02:41

Surprised, you will be surprised at how

02:43

much information and the quality of

02:46

information that you get that data missed

02:51

out on; now this already gives you a

02:53

platform to start coming up with content

02:56

ideas so don’t be shy

03:01

go face-to-face they will appreciate it

03:04

and you get treasures believe me you

03:06

will get treasures and number two is

03:10

hang out where they hang out

03:12

and this could be forums for example

03:16

where your audience goes to express

03:19

their frustrations and problems and what

03:21

solutions they are looking for; now you

03:23

come here to listen you come here to

03:26

listen in so that you know how they

03:30

express themselves, the language usage

03:33

the style, the words that they use so you

03:36

can take all of that and when you create

03:39

content you use similar language now if

03:42

you do step one and two you will create

03:45

content that resonates with your

03:48

Audience; now what happens when is that when

03:51

your content resonates with them it

03:54

brings me to point number three you get

03:56

feedback right? and what happens when you

04:00

get feedback what do you do with that

04:01

Feedback? this is what I call the king’s

04:04

conversation because this is truly what

04:09

makes content king and the King’s

04:12

conversation goes like this so I know

04:16

she’s from Canada this lady right? so I

04:18

create a piece of content talking about

04:22

the best places to visit when in Canada

04:25

let’s say “Twelve places to visit when

04:28

in Canada” right? now because the content

04:31

resonates with the audience

04:34

you’re almost guaranteed; not almost, you

04:37

have guaranteed feedback you will get

04:41

comments and questions and so forth

04:45

now let’s say you get an overwhelming

04:48

number of comments about tip number

04:51

seven which is about restaurants so you

04:55

realize there is something in it so you

04:59

research a bit more about the

05:02

Restaurants; you create another piece of

05:05

content about restaurants maybe “A

05:07

hundred restaurants to visit if you’re

05:10

living in Canada” for example right? and

05:12

from that maybe you get a lot of

05:16

comments about a cuisine that that you

05:20

mentioned in the blog or the video, a

05:24

cuisine that you mentioned that is

05:27

served at a certain restaurant so maybe

05:29

you create another video or another blog

05:33

post on how to cook the three best

05:36

cuisines Canada has to offer in the

05:40

comfort of your own home right? so that’s

05:43

how it becomes a back and forth

05:45

conversation and it is really powerful

05:48

if you look at a lot of brands a lot of

05:51

small businesses especially they put up

05:53

monologues that nobody is engaging with

05:55

the king’s conversation is something you

05:58

should really really do; number four is a

06:01

well-known one its user-generated

06:04

content basically you ask your audiences

06:09

– you know you entice them to write

06:13

reviews and recommendations but also

06:15

writing content on social media for

06:17

example this is coming from your

06:20

audience the people who use your service

06:22

the people who use your product so it’s

06:25

genuine and it’s free content for you so

06:28

one two three and four have to do with

06:31

involving your audience; number five is a

06:35

side note, repurpose your content, if you

06:39

have blog posts if you have white paper,

06:41

Ebooks, you know chop them up create

06:44

videos create infographics you know post

06:47

them and social

06:47

media and you’re done believe me if you

06:51

do the things that I have told you to do

06:55

or if you, you know if you incorporate it

07:00

Integrate it into you into your content

07:02

strategy there is absolutely no way and

07:05

I’m looking straight into your eyes and

07:07

telling you this, there is no way you are

07:09

going to run out of things to talk about

07:12

with your audience there is no way you

07:15

will run out of ideas for new original

07:19

Content; just remember always use a

07:22

content calendar so you don’t get lost

07:24

in what you are doing and I have put a

07:27

link below where you can download a

07:29

content calendar for free you can edit

07:31

it the way you want and the last thing

07:35

and also very very important please

07:38

Measure; measure so that you know what’s

07:40

working and not working to save your money

07:42

to save you time; so basically that’s it

07:47

I would like to thank you for your time

07:51

please if you have comments I appreciate

07:54

it comment below and this has been Alwi

07:57

Suleiman from Content Market King back

08:01

thank you

Free content calender

Bracelet of Hope

Join me

Alwi Suleiman

Head of Content at Content Market King
I just want to help small businesses save money and time by executing the right content marketing strategy.

With over a decade worth of experience working with small businesses on different aspects of digital marketing, I have come to realize that content should be at the heart of every small business marketing strategy.
Join me

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