Use a Content Calendar to Improve Your Content Marketing

You’ve seen it before; a great looking website with some good content but also some outdated ones. And yeah, it seems like they haven’t posted on social media for a while. You can easily avoid this by having a content calendar that gives you a birds-eye outlook on your content creation and distribution.

Here is a simple definition of what a content calendar is:

“We define a content calendar as a shareable resource that teams can use to plan all content activity. This allows you to visualize how your content is distributed throughout the year.” -  Anna Hrach

So you need a content calendar to:

  • Improve your overview of the content you create and distribute
  • Use as a resource for better teamwork
  • Improve the quality and relevance of your content by supporting the creative process
  • See where the gaps are and deal with them immediately
  • View upcoming deadlines early on and avoid stress
  • Have an overview of what type of content has  done well (KPI Column)

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