Use a Content Calendar to Improve Your Content Marketing

Here is a simple definition of what a content calendar is:

“We define a content calendar as a shareable resource that teams can use to plan all content activity. This allows you to visualize how your content is distributed throughout the year.” –  Anna Hrach

So you need a content calendar to:

• Improve your overview of the content you create and distribute
• Use as a resource for better teamwork
• Improve the quality and relevance of your content by supporting the creative process
• See where the gaps are and deal with them immediately
• View upcoming deadlines early on and avoid stress
• Have an overview of what type of content has  done well (KPI Column)

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