I recently met with Carlota Pico on The Content Mix to talk about my career in marketing—spanning more than a decade—and my current role as founder and head of content at Content Market King. I explained my unique approach to marketing, which involves teaching people skills that they can use forever, not just quick fixes and temporary solutions.
I honed in on the importance of helping clients to learn that it’s not about creating perfect content, but rather content that resonates with people. I also delved into the challenges of working with brands, such as convincing clients of the non-monetary value of creating quality content.
You can watch the full conversation in the video above and listen to the podcast on Apple or Spotify.
Does a piece of perfect content exist? No—but that’s actually a good thing, because if a perfect piece of content existed, we would stop learning and growing.
Enjoy the episode!
With over a decade worth of experience working with small businesses on different aspects of digital marketing, I have come to realize that content should be at the heart of every small business marketing strategy.
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