Social Media Trends for Your Small Business – 2020 and Beyond [Video]

If social media marketers want to benefit from future social media platforms, they need to look at the last three that have popped up to become huge successes.  Snap Chat that gives you the ability to create short self-destruct messages and works with filters and augmented reality; Instagram that gives you the ability to edit images and use filters; now we have Tik Tok that is all about video creation. So if you ask me, that’s where the social media trend is heading towards (social media platforms that assist users in content creation).

Marketing strategists need to look at up-and-coming social media platforms that give it’s users the ability to create and be the first to utilize them. This would give them a huge first-mover advantage. They can establish the brands they represent to the audience and build huge communities for free. Most marketers wait until a social media platform has taken off and then use too much money on ads on these platforms. I would even argue that this could work for B2B companies and freelancers where businesses and creative content experts network. Behance is already doing this quite well for designers.

Tik Tok has already exploded with 500 million monthly active users according to mediakix.com. However, it will dominate for quite some time given the age of the users with 66% of its users under the age of 30. I would also keep an eye on Facebook for Creators which is a community that helps its users produce video content for Facebook. And yes, Facebook has adjusted its algorithm in favor of videos.

Video Transcript – The Truth About The Future of Social Media

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so I got an email today somebody asking

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me what the future of social media

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marketing

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looks like and I thought it would be

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something really good to talk about and

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share with you guys here so my view

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Is this: if social media marketers want

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to benefit from future social media

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platforms they need to look at the last

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three that have popped up to become huge

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success snapchat for example that gives

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you the ability to create short

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self-destruct messages and works with

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filters and augmented reality

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that’s one then you have Instagram that

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gives you the ability to edit images and

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his filters again and now we have

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Tik Tok that is all about video

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creation right so you see a pattern

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there so if you ask me that’s where the

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social media trend is heading towards

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social media platforms that assist users

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in content creation now marketing

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strategists and the social media

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marketers need to look at up-and-coming

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social media platforms that give its

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users the ability to create and be the

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first to utilize those platforms this

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would give them a huge first mover

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advantage they can establish the brands

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they represent to the audience and build

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huge communities for free most marketers

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wait until a social media platform has

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taken off and then is too much money on

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ads on these platforms I would even

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argue that this could work for b2b

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companies and freelancers where

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businesses and creative content experts

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network Behance is already doing this

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quite well for designers I think Tik Tok

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has already exploded with 500 million

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monthly active users I believe and

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however it will dominate for quite some

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time given the age of the users I think

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up to 66 percent of its users are under

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the age of 30 I think I read that on

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mediakix.com

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I would also keep an eye on Facebook for

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creators which is a community that helps

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its users produce video content for

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Facebook and yes Facebook has adjusted

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its algorithm in favor of videos

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LinkedIn is also introducing something

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really exciting LinkedIn live so these

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are the things to look at when it comes

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to the future or social media marketing

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thank you

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this is Alwi Suleiman from contentmarketking.com

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