5 Reasons to Start Video Marketing Today

Start video marketing

Transcript:

So you want to raise brand awareness and make more sales!

Let’s talk about that.

In today’s fast-paced world, it’s critical for you to find new, unique ways to make your product or service stand out from the competition.

If you are struggling with this, I have one word for you: “Video”!

Video marketing may not be new, but it’s certainly a powerful and effective part of any marketing strategy—now more than ever.

Here are the 5 benefits you will gain by adding video to your content marketing repertoire.

Number 1

Video boosts conversion rates.

Did you know that including a video like this one on your landing page can increase conversions by 80%!

Ow yes!

Watching a compelling video can absolutely influence buying behavior and persuade a visitor to convert into a lead.

Better yet, it can convert a lead into a customer!

Put yourself in your customer’s shoes. Do you prefer watching this video or having me write down what I am saying so you can read it?

Number 2

Video is a great addition to your email marketing campaigns.

Ow man! Who doesn’t get inundated with emails today? Getting someone to actually open your email is an uphill battle these days.

Just using the word “video” in your subject line can increase open rates and decrease unsubscribe rates.

Video in an email leads to a 200-300% increase in click-through rate. That’s absolutely mind-blowing yet true!

Number 3

Search engines love video.

Google, Bing, and other search engines are looking for content that engage viewers. Nothing entices more numerous and longer page views quite like a video.

Here is a fun fact you already know:

YouTube is the second largest search engine behind Google!

If you put your video on YouTube as well as on your website, your visibility and opportunity to show up in search is greatly increased.

And the icing on the cake?

By promoting your video on social media, your brand’s chances of getting found go through the roof!

All this sounds like you’re putting your branding and conversion on steroids, doesn’t it?

But we are not done yet.

Here’s number 4

Video builds trust and credibility.

Video is perfect for creating a personality for your company and your brand. It enables you to connect with your viewer and earn their trust.

Here is another staggering stat for you:

90% of users say that product videos are helpful in the decision process. The more videos you create to help educate and inform your customers, the more you will build on that foundation of trust. And trust usually translates to sales.