Content Market King Content Marketing for Small Business

5 Reasons to Start Video Marketing Today

Start video marketing


So you want to raise brand awareness and make more sales!

Let’s talk about that.

In today’s fast-paced world, it’s critical for you to find new, unique ways to make your product or service stand out from the competition.

If you are struggling with this, I have one word for you: “Video”!

Video marketing may not be new, but it’s certainly a powerful and effective part of any marketing strategy—now more than ever.

Here are the 5 benefits you will gain by adding video to your content marketing repertoire.

Number 1

Video boosts conversion rates.

Did you know that including a video like this one on your landing page can increase conversions by 80%

Ow yes!

Watching a compelling video can absolutely influence buying behavior and persuade a visitor to convert into a lead.

Better yet, it can convert a lead into a customer!

Put yourself in your customer’s shoes. Do you prefer watching this video or having me write down what I am saying so you can read it?

Number 2

Video is a great addition to your email marketing campaigns.

Ow man! Who doesn’t get inundated with emails today? Getting someone to actually open your email is an uphill battle these days.

Just using the word “video” in your subject line can increase open rates and decrease unsubscribe rates. 

Video in an email leads to a 200-300% increase in click-through rate. That’s absolutely mind-blowing yet true!

Number 3

Search engines love video.

Google, Bing, and other search engines are looking for content that engage viewers. Nothing entices more numerous and longer page views quite like a video. 

Here is a fun fact you already know:

YouTube is the second largest search engine behind Google! 

If you put your video on YouTube as well as on your website, your visibility and opportunity to show up in search is greatly increased.

And the icing on the cake?

By promoting your video on social media, your brand’s chances of getting found go through the roof! 

All this sounds like you’re putting your branding and conversion on steroids, doesn’t it?

But we are not done yet.

Here’s number 4

Video builds trust and credibility.

Video is perfect for creating a personality for your company and your brand. It enables you to connect with your viewer and earn their trust.  

Here is another staggering stat for you:

90% of users say that product videos are helpful in the decision process. The more videos you create to help educate and inform your customers, the more you will build on that foundation of trust. And trust usually translates to sales. 

Number 5

Video encourages social shares.

Let’s face it: this is the age of viral videos. And 92% of mobile video consumers share videos with friends and family. 

This is your chance to have some fun and really show what your business is all about. 

Video for content marketing is growing in scope and you’re only limited by your imagination. 

Here’s the good news: It’s not just for the big brands anymore.

At Content Market King, we can help you create affordable videos for your brand and product.

Are you ready to get your branding and conversions on steroids with video?

Haha! Well, of course, you are!

If you want to increase brand awareness and maximize conversions visit and tell us what your video needs are.

See you there…

Thank you Denise Rondina for the audio and the below for the video snippets:

Video by Rostislav Uzunov 

Video by Joseph Redfield

Video by Pressmaster 

Video by Diva Plavalaguna 

Video by August de Richelieu 

Video by Ketut Subiyanto 

Video by Free Videos 

Video by John Guccione 

Video by Karolina Grabowska

Video by Saira Tufail

Video by Tima Miroshnichenko 

Video by Maksim Goncharenok 

Video by Kampus Production 

Video by Dmitry Glazunov 

Video by olia danilevich 

Video by Tony Schnagl 

Video by Kindel Media 

Video by Saad Saadiyee Abdullah 

Video by Yan Krukov 

Video by Oleg Scherbak 

Video door Tima Miroshnichenko 

Video door cottonbro 

Growth King
Latest posts by Growth King (see all)

Leave a comment

Your email address will not be published. Required fields are marked *